Television, as a media outlet, has won the hearts of millions of people around the world. But there is something in which television, in view of its features, can never dominate. This is interactivity, even though the TV channels strive to attract an audience in various ways – lively conversations in the studio, open telephone lines, chat rooms, etc. And even if the viewer is holding a remote control in his hands, he cannot fully control the content of the flow of information received. Advertising, as an unwanted guest, can interrupt an exciting film in the most interesting place. And the viewer has to either reconcile, or, while the advertisement is on, temporarily switch to watching another channel. And if you are interested in YouTube, please click on the link 1000 youtube subscribers for $ 1.
Advertisers don’t like this either. Nevertheless, this is the most effective way to bring information to almost every home and influence the preferences of many viewers. However, time does not stand still, and a new generation of viewers prefers online viewing of their favorite TV shows over the Internet, enjoying continuous viewing. Moreover, they add their own video to the network, sharing it with users around the world. Today, YouTube is the undisputed leader among sites that provide video sharing services. To advertise their products or to promote their programs to the masses, many create their own channels on which they demonstrate their creations. Let’s take a look at the 10 key benefits of YouTube that make it superior to traditional TV.
1. Free browsing
To watch the video there is no need to be at home. Moreover, you do not even need a TV! After all, devices such as laptops, tablets and smartphones have entered the daily lives of millions of people. And Internet access can be obtained through today’s popular networks, such as Wi-Fi, 3G, etc. Watching videos on the Internet is available anywhere in the world.
2. Free service
For full use of the site, it is enough for the user to perform standard registration and spend a few minutes on personalizing the created channel. After that, you can post your own video, after completing the settings for access to it. A personal channel opens up the possibility of brand advertising, subscribing to updates and adding comments! Cool, isn’t it? Moreover, all this is absolutely free!
3. Advertising efficiency
While there is annoying advertising on TV, most viewers start nervously switching from one channel to another. However, well-designed, fun and original advertising can be considered as one of the types of entertainment and spread over the network. For example, on YouTube, the ad unit is located on the right side of the video window and does not interfere with viewing, making it comfortable. YouTube also allows you to embed ads directly into the video. It can be a short advertisement at the beginning or at the end of the video. Advertising is also used in the form of a pop-up window, which, if desired, can be closed with the click of a button. All of these advertising tricks are less annoying compared to protracted TV ads. In this case, the video clip (in which there is an advertisement for a particular product) can be shared with friends, and this can be regarded as a recommendation to purchase the advertised product, which automatically expands the circle of potential buyers.